We have all touched, used, or seen stickers before. They do not seem mysterious: they are just a sticky piece of paper or plastic, right?
Well, yes and no. There is actually a lot more to stickers and custom sticker printing than meets the eye.
But why should you care? Stickers are a powerful marketing tool any business can use. And if you want to create amazing results, you should know your options.
And we are here to share just that. So lean back and enjoy these four facts about sticker printing.
- What is custom sticker printing, and how does it work?
Rather unsurprisingly, sticker printing is the process of printing stickers. However, when you custom print stickers, there is a lot more to it than simply pressing the “print” button.
Ordering custom stickers means that you get to choose your design, type of material, cut, shape and size. Professional sticker printers are an on-demand manufacturing business that print, cut, and laminate your stickers for you.
- The different types of stickers that can be printed
A sticker is not just a sticker. Depending on your application, you can choose from a variety of sticker types.
Some sparkle, some are see-through, others have the sticky side on top of the design or can be used on diggers without damaging them.
If you are looking for stickers for your marketing, vinyl stickers are your best option. They are waterproof and come in different effects like metallic or glitter.
But maybe that is not an option for you because you need plastic-free stickers? Then choose a biodegradable material for your sticky beauties.
You see, each type of sticker has its own unique benefits and uses. It is worth diving into your options before ordering your stickers.
- How to design your own stickers
When you design your own stickers, you can be sure to receive a completely unique product. There are no limits to your creativity. But if you are not a designer or do not really know how you use professional design tools, this can sound intimidating.
Did you know that there is another way? Many sticker printers offer free online tools for you to create your own personalised stickers.
This means that you can simply edit pre-designed templates and elements to create unique artwork in minutes. You no longer have to worry about vectors, bitmaps, and color schemes by doing that.
- The benefits of using stickers for marketing purposes
Stickers are one of the most effective, yet cheapest offline marketing tools. By using them to promote your business, products, or events, you can stay flexible while securing a positive return on investment.
On top of these hard marketing goals, stickers can support your brand marketing by generating visibility for your business. Stickers have an edge to them. They are cool and often used for guerrilla campaigns.
If that is the image you are trying to create, stickers are perfect for you. Hand them out to customers and take them with you wherever you go to get the most out of them.
Now that you know all about sticker printing, what are you waiting for? Get started today and order stickers online! If you have any questions or want to share your tips and tricks, feel free to leave us a comment below.